Lars Heeg is currently Director Government for Western Europe at Huawei Technologies. Huawei Technologies is a Chinese multinational networking and telecommunications equipment and services company headquartered in Shenzhen, Guangdong. It is the largest telecommunications equipment manufacturer in the world. In this role he is responsible for all business initiatives related to Government in Western Europe with a specific focus on Smart - and Safe City initiatives. Previously he was General Manager for the Benelux, Nordics, Dach and Spain regions at Masternaut. Masternaut is a pan-European telematics company specialising in fleet, workforce and asset management. He was P&L responsible for these regions. Prior to that role he was Director Service Providers Benelux at Polycom, an American multinational corporation that develops video, voice and content collaboration and communication technology. He has held many senior management positions at Polycom, including Business Development Manager EMEA, Global Director: France Telecom Group and Sales Development Manager EMEA Channels. Before that, he was Commercial Director and co- owner at VisionsConnected a Videoconferencing service provider. Before that, he held several positions at the France Telecom Group including Sales Director Partners & Channels, Marketing Director Benelux and Marketing Manager Partners & Products W.E.