Everywhere in the world, innovation is key. Our society is in the midst of a shift in world views. We are moving from a post-industrial techno market which is characterized by linearity and standardisation (think of the factory model introduced by Frederick W. Taylor and Henry Ford), to a social-ecological era. This new era revolves around customisation, personalisation, differentiation and distribution. Complexity is shifting from something that is mostly two-dimensional and that can be addressed sequentially, to something that is three-dimensional that demands simultaneous and integrated attention, with a more cross-disciplinary approach. As predictability becomes more difficult and uncertainty becomes the norm, innovation becomes indispensable for businesses. More than ever, in the 21st century businesses need to be able to understand key trends that will shape the future of technology, customers, society and the market place and be agile at responding to these.
The International Business Innovation Studies (IBIS) programme is Inholland's new challenging, fully international (English-taught) 4-year full-time bachelor programme. It is aimed at providing the business world and society with agents of innovation who can help the business they work for to survive and thrive in this age of rapid change. These are professionals who look at the (business) world from a fresh perspective, who can see beyond the conventional 'business as usual', who spot or create opportunities, who understand customer needs, who come up with new ideas (for products, services, business models, ways of doing things within the business) and who are capable of implementing these in the existing business context.
International Business Innovation Studies is offered at Inholland's Amsterdam/Diemen campus.